Guide
Which insurance brokers and insurers does AI recommend? We tested 210
By The Venoh AI team · Last updated November 1, 2026
For each of 210 insurance brokers and insurers (136 of them in India), we asked Perplexity, with live web search, the question a buyer types for that company's own category, such as "best embedded insurance platform in India", in two or three versions. 67% were not named in any answer. 14% were named at or near the top.
| Result | Companies | Share |
|---|---|---|
| Not named in any answer | 140 | 67% |
| Named, behind others | 40 | 19% |
| Named at or near the top | 30 | 14% |
Who AI names most often for insurance questions
| Named in the answers | For how many tested companies' questions |
|---|---|
| Marsh India | 23 |
| Prudent Insurance Brokers | 17 |
| Square Insurance Brokers | 11 |
| Howden India | 10 |
| Axis Max Life | 9 |
| Aon India | 7 |
| Edme Insurance Brokers | 7 |
| Riskcovry | 6 |
| Zopper | 5 |
| ICICI Lombard | 5 |
Global broking groups and the largest Indian brokers take most of the mentions; for platform questions, embedded-insurance players appear instead. Mid-sized and specialist brokers are rarely named.
Questions we asked
- "best embedded insurance platform in India"
- "best insurance loss assessors in India"
- "best liability insurance consulting in India"
- "best ai insurance advisor in India"
- "best life insurance company in India"
- "best insurance loss assessor in India"
- "best insurance advisory firm in India"
- "best insurance servicing platform in India"
- "best income protection insurance in India"
- "best car insurance broker in India"
What this means for insurance brokers and insurers
- Being good is not enough to be named. AI answers repeat the companies that review sites, directories and articles already name for the question. If those sources do not mention you, the answer will not either.
- Each niche is its own question. "best embedded insurance platform in India" and the next niche over return different names. Answer your exact niche on your own pages, in your buyers' words.
- Check your own standing. Ask your buyers' questions on ChatGPT, Perplexity, Gemini and Claude, three times each, and count. Our guide shows how to check whether ChatGPT recommends you.
- Fix what the engines read first. Profiles on the directories AI cites, answer pages, fair comparison pages and mentions in the threads it quotes. See why AI recommends your competitors.
How we tested
Between 5 October and 1 November 2026 we asked Perplexity, through its API with live web search, two or three versions of the plain buyer question for each company's own category and market, and read which companies each answer named. A company counts as named if any answer named it. Industries were grouped from each company's category. Answers change from run to run, so treat every figure as a dated snapshot. We publish totals and the names AI gave; we do not list the tested companies that were left out. More in our 835-company study and methodology.
Frequently asked questions
Which insurance brokers and insurers does AI recommend in India?
In our October 2026 test on Perplexity, the names given most often for insurance questions were Marsh India, Prudent Insurance Brokers, Square Insurance Brokers, Howden India, Axis Max Life.
How many insurance brokers and insurers does AI leave out?
Of 210 insurance brokers and insurers we tested, 140 (67%) were not named in any answer to the plain buyer question for their own category, and 70 (33%) were named.
How can a insurance company get recommended by ChatGPT and Perplexity?
Be present on the review sites, directories and articles AI cites for your category, answer your buyers' exact questions on your own pages in plain words, publish fair comparison pages, and keep your facts consistent. Then re-test the same questions.
Want this checked on your own pages?
The Venoh AI diagnostic reviews your real pages and labels every finding by how it was determined. Send us your website address and a line about what you sell.