How to get your company recommended by ChatGPT, Perplexity and Gemini
By The Venoh team · Last updated September 25, 2026
You cannot pay ChatGPT to recommend you, and there is nothing to submit. AI assistants recommend companies they can find, read, and see confirmed by other sources. That makes it slower than buying ads, but it is work you can actually do. Here is what matters, in the order we would do it.
1. Make sure AI engines can read your site
- Check robots.txt: crawlers such as OAI-SearchBot and ChatGPT-User (ChatGPT), PerplexityBot, Claude-SearchBot and Googlebot must be allowed.
- Make sure your key content is in the HTML, not only rendered by JavaScript.
- Get indexed by both Google and Bing. Submit your sitemap in Google Search Console and Bing Webmaster Tools.
2. Answer your buyers' questions on your own pages
Write down the questions buyers ask before they choose a supplier in your category, then publish a clear answer to each: the question as a heading, a direct answer in the first two sentences, then specifics. AI engines lift statements they can quote. A page that says what you do, for whom, and with what results in plain words is easier to cite than one full of slogans.
3. Add structured data that matches the page
Organization markup on your homepage (name, description, URL, profiles), and FAQPage markup on pages with real question-and-answer content. In our study, 51 of 103 sites declared no schema.org structured data at all on the pages we read, and only 19 declared FAQPage markup.
4. Be mentioned where the engines look
When AI assistants answer "best X for Y" questions, they lean heavily on review sites, comparison articles and publisher lists. Find the pages the engines cite for your category's questions, then work on being included: complete review-site profiles, contribute genuine data or expertise to the writers of those lists, and publish comparison pages of your own that fairly explain where you differ.
5. Keep your facts consistent
If your pricing, location or product names differ between your site, directories and profiles, engines fill the gaps on their own, sometimes wrongly. Ask the assistants what they say about your company and correct the sources behind any wrong answer.
6. Measure, then repeat
Ask the same set of buyer questions on each engine before and after your changes, without naming your company in them. Treat each result as a dated snapshot. Changes to indexing and site structure can show up within weeks; being mentioned by other sources takes longer.
If you would rather have this measured for you, Venoh's AI visibility audit runs around 30 of your buyers' questions on ChatGPT, Perplexity, Gemini and Claude, shows who is recommended instead and why, and gives you the content and markup to fix it.
Frequently asked questions
Can I pay to get my company recommended by ChatGPT?
No. There is no advertising product or submission form that puts a company into ChatGPT's recommendations. Assistants recommend companies they can find, read and verify across the web.
How long does it take to get recommended by AI assistants?
Fixing crawl access, indexing and on-page answers can show up within weeks. Being mentioned by the review sites and articles that engines rely on usually takes months.
How often are B2B companies cited by AI search today?
In Venoh's September 2026 study of 103 B2B websites, companies' own sites were cited in 5.5% of 311 AI answers about their own category, and 89 of 101 companies were never cited.
Want this checked on your own pages?
The Venoh diagnostic reviews your real pages and labels every finding by how it was determined. Send us your website address and a line about what you sell.