Guide
Which fintech, payments and financial advisory firms does AI recommend? We tested 46
By The Venoh AI team · Last updated November 1, 2026
For each of 46 fintech, payments and financial advisory firms (37 of them in India), we asked Perplexity, with live web search, the question a buyer types for that company's own category, such as "best financial product marketplace in India", in two or three versions. 74% were not named in any answer. 15% were named at or near the top.
| Result | Companies | Share |
|---|---|---|
| Not named in any answer | 34 | 74% |
| Named, behind others | 5 | 11% |
| Named at or near the top | 7 | 15% |
Who AI names most often for fintech and payments questions
| Named in the answers | For how many tested companies' questions |
|---|---|
| Cashfree Payments | 5 |
| Razorpay | 4 |
| Bajaj Finserv | 4 |
| PayU | 3 |
| CARE Ratings | 3 |
| Wealthy | 2 |
| Paytm | 2 |
| Skydo | 2 |
| ICRA | 2 |
| India Ratings | 2 |
Payment gateways (Cashfree, Razorpay, PayU) dominate payment questions; rating agencies (CARE, ICRA) dominate ratings questions. Advisory firms are rarely named.
Questions we asked
- "best financial product marketplace in India"
- "best merchant payment solutions in India"
- "best financial advisory firm in India"
- "best financial product distribution platform in India"
- "best digital financial services platform in India"
- "best digital financial services company in India"
- "best cross-border payment processor in India"
- "best credit rating agency in India"
- "best fintech platform in India"
- "best fintech simulation platform in India"
What this means for fintech, payments and financial advisory firms
- Being good is not enough to be named. AI answers repeat the companies that review sites, directories and articles already name for the question. If those sources do not mention you, the answer will not either.
- Each niche is its own question. "best financial product marketplace in India" and the next niche over return different names. Answer your exact niche on your own pages, in your buyers' words.
- Check your own standing. Ask your buyers' questions on ChatGPT, Perplexity, Gemini and Claude, three times each, and count. Our guide shows how to check whether ChatGPT recommends you.
- Fix what the engines read first. Profiles on the directories AI cites, answer pages, fair comparison pages and mentions in the threads it quotes. See why AI recommends your competitors.
How we tested
Between 5 October and 1 November 2026 we asked Perplexity, through its API with live web search, two or three versions of the plain buyer question for each company's own category and market, and read which companies each answer named. A company counts as named if any answer named it. Industries were grouped from each company's category. Answers change from run to run, so treat every figure as a dated snapshot. We publish totals and the names AI gave; we do not list the tested companies that were left out. More in our 835-company study and methodology.
Frequently asked questions
Which fintech, payments and financial advisory firms does AI recommend in India?
In our October 2026 test on Perplexity, the names given most often for fintech and payments questions were Cashfree Payments, Razorpay, Bajaj Finserv, PayU, CARE Ratings.
How many fintech, payments and financial advisory firms does AI leave out?
Of 46 fintech, payments and financial advisory firms we tested, 34 (74%) were not named in any answer to the plain buyer question for their own category, and 12 (26%) were named.
How can a fintech and payments company get recommended by ChatGPT and Perplexity?
Be present on the review sites, directories and articles AI cites for your category, answer your buyers' exact questions on your own pages in plain words, publish fair comparison pages, and keep your facts consistent. Then re-test the same questions.
Want this checked on your own pages?
The Venoh AI diagnostic reviews your real pages and labels every finding by how it was determined. Send us your website address and a line about what you sell.